每年纺织品出口额达1060亿美元, 并有国内服装消费日博备用网站, 鞋类和运动服装在2018年约为4100亿美元, 中国日博备用网站是全球最大的日博备用网站.

Polygiene started working with 日博备用网站商业 in 日本 and 澳大利亚 in 2014 – a partnership that generated one of Polygiene’s largest customers in 日本 and one of its top customers worldwide in 澳大利亚, 2XU压缩服装公司. When the time came to launch in China, Sjösten says he did not hesitate to contact 日博备用网站商业.

拥有18名员工, Swedish Polygiene is the market leader in the odour control and Stays Fresh segment, 在技术领先和品牌认知度方面. In 2017, 它被日博备用网站商业出版物《Dagens industrii》命名为“Gasell”公司, 哪些公司是日博备用网站发展最快的. Polygiene is growing by an average of 30 percent per year and is targeting net sales exceeding SEK 400 million by 2022.

要在中国取得成功，你需要语言和当地日博备用网站知识 Peter Sjösten, Polygiene商业运营副总裁

“当你进入中国这样一个巨大的日博备用网站, 你需要一个稳固的商业网络和充足的资源,彼得Sjösten说, Polygiene商业运营副总裁.

Polygiene在中国有一个代理商, 但他的网络并没有覆盖他们感兴趣的所有领域. To make sure they could reach the right people, they decided to bring in more resources:

“我们的团队现在由我们的中国代理商组成, 还有两名日博备用网站商务公司的雇员，其中一名是日博备用网站人, 而另一个是中国人. Between them, I’m confident we have the network and expertise to grow there,” Sjösten explains.

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第一步是对运动服装和内衣进行日博备用网站调查. After identifying close to 200 different brands, 日博备用网站商业 made contact and set up meetings. Once three or four meetings per segment were confirmed, Polygiene went to China to meet the brands.到目前为止, Polygiene在中国日博备用网站上获得了两个新客户, 都在网上家纺日博备用网站. Polygiene已经在中国户外领域站稳了脚跟, 领先的户外用品公司凯拉斯是其合作品牌之一.

“Our focus for Polygiene in China is on the fast-growing online brands – often supported by flagship stores,日博备用网站商业(日博备用网站商业)驻中国的约翰Lennefalk说. “We’re also thrilled that we’ve been able to ensure that the Polygiene brand will now be visible in Adidas’ clothing made in China. Adidas was already a Polygiene customer but they hadn’t been given co-brand status due to challenges in communication, 监管和缺乏本地存在.”

 

挑战

多洁的必要性, 一家日博备用网站小公司, 针对中国纺织行业的相关客户.

解决方案

日博备用网站商业 supports Polygiene to generate leads, accelerate sales and propel growth in China. 这是通过绘制潜在客户群和识别新品牌来实现的, 安排会议了解兴趣, 不断评估和开发日博备用网站.

结果

自2016年进入中国日博备用网站以来, Polygiene已经获得了两个主要的新客户, 而且还有更多潜在的交易在进行中.


日博体育备用POLYGIENE

Polygiene was founded in 2006 as a spinoff from Swedish industrial company Perstorp. The company develops and sells permanent odour control and Stays Fresh technology primarily to premium clothing brands in the textile industry. It also sells antibacterial solutions adapted for use on other types of surfaces.

Polygiene’s technology was originally developed in the early 2000s to create antibacterial surfaces for plastic materials and industrial flooring. Polygiene has 18 employees in four countries and had a turnover of SEK 69 million in 2018.